How are Sponsors Responding to Live Events Amongst COVID-19 Crisis?
Authored by Teresa Stas via GreenCactusCA.com As we continue to abide by the CDC’s recommendations and more local governments put…
Promoting Yourself Is Self Care.
“How did I get here” is one of the most common questions that I get when engaging with aspiring professionals…
Everyday People Drink Jameson
As a brand marketer it can sometimes be difficult to identify truly optimal moments where the right partners are identified,…
The 7 R's of Successful Brand Partnerships
In most industries today that are consumer facing such as consumer packaged goods, media and entertainment, beverage, sports, electronics, insurance,…
Four examples of event sponsorship done right
Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an…
Sponsor's Studio Staff
07 organizations with incredibly successful event sponsorship programs
Authored by Sponsorship Management via Optimy.com, When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But…Continue Reading →
Why cryptocurrencies could be the sponsorship currency of choice in sport
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship
Authored by Bethonie Butler via WashingtonPost.com, On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable”…
NFL partners with Caesars Entertainment in first casino sponsorship
For the first time, the NFL is partnering with a casino at the league level. The NFL on Thursday announced…
Ford to end sponsorship of Lyft-owned bike share service
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…