Four examples of event sponsorship done right
Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an…
7 organizations with incredibly successful event sponsorship programs
When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it…
Why cryptocurrencies could be the sponsorship currency of choice in sport
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship
On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch…
NFL partners with Caesars Entertainment in first casino sponsorship
For the first time, the NFL is partnering with a casino at the league level. The NFL on Thursday announced…
Kwasi Frye
0Ford to end sponsorship of Lyft-owned bike share service
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive VP Marcy Klevorn told Axios. Why it matters: Ford’s involvement in…Continue Reading →