
How are Sponsors Responding to Live Events Amongst COVID-19 Crisis?
Authored by Teresa Stas via GreenCactusCA.com As we continue to abide by the CDC’s recommendations and more local governments put…
Authored by Teresa Stas via GreenCactusCA.com As we continue to abide by the CDC’s recommendations and more local governments put…
“How did I get here” is one of the most common questions that I get when engaging with aspiring professionals…
As a brand marketer it can sometimes be difficult to identify truly optimal moments where the right partners are identified,…
In most industries today that are consumer facing such as consumer packaged goods, media and entertainment, beverage, sports, electronics, insurance,…
Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an…
Authored by Sponsorship Management via Optimy.com, When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But…Continue Reading →
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
Authored by Bethonie Butler via WashingtonPost.com, On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable”…
For the first time, the NFL is partnering with a casino at the league level. The NFL on Thursday announced…
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…