Karim Lateef MBAEveryday People Drink Jameson
As a brand marketer it can sometimes be difficult to identify truly optimal moments where the right partners are identified, the right audience is engaged, the branding is organic, genuine consumer love for the brand is present, shared values are synergistic, and the story evolves in real time and carries through real conversations within culture. All of the above was achieved during the late summer and fall of 2019. Jameson partnered with Everyday People to host eight of the incredibly vibrant day parties across Los Angeles, Atlanta, Brooklyn, and Miami. If you were there you know the vibes. Below are a few visuals from the series shot by photographers Kadeem Johnson, Elliot Ashby, and Justin James.
