Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship
On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch…
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Spotify opens discover weekly playlist to brand sponsorship
In August 2018 Spotify allowed free users in Australia to skip unlimited adverts as a test, in an effort to collect data…
Ford to end sponsorship of Lyft-owned bike share service
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…
The South Australian government is to resume sponsorship of the G’Day USA tourism and trade event
The South Australian government is to revive its sponsorship of the G’Day USA tourism event to boost trade. Premier Steven…
Four examples of event sponsorship done right
Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an…
7 organizations with incredibly successful event sponsorship programs
When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But companies that go the extra mile and come…Continue Reading →
Massage Envy’s SVP of marketing talks first sports sponsorship
Massage Envy has hit the links, jumping into its first sports sponsorship of any kind. After reaching a four-year agreement last…
Visa’s Kate Johnson talks digital disruption, influencer marketing and the evolution of sponsorship
Kate Johnson, Visa’s head of global sponsorship marketing, outlines the payment services company’s sports strategy and shares her thoughts on…
The Guide to Local Sponsorship Marketing – The 2019 Edition
For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger…
Learn how sponsorship is a key to powerful marketing
ponsorship is the fastest growing form of marketing in the U.S., but it’s still very much in its infancy. This…
Why cryptocurrencies could be the sponsorship currency of choice in sport
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas
With a professional franchise in Las Vegas, the team has had a bit of a blank canvas when it comes to sponsorship activations. Perhaps a bit manufactured and a bit…Continue Reading →