
Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship
On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch…
On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch…
In August 2018 Spotify allowed free users in Australia to skip unlimited adverts as a test, in an effort to collect data…
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…
The South Australian government is to revive its sponsorship of the G’Day USA tourism event to boost trade. Premier Steven…
Since a significant amount of an event’s revenue is attributed to its sponsors, sponsorship can often make or break an…
When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But companies that go the extra mile and come…Continue Reading →
Massage Envy has hit the links, jumping into its first sports sponsorship of any kind. After reaching a four-year agreement last…
Kate Johnson, Visa’s head of global sponsorship marketing, outlines the payment services company’s sports strategy and shares her thoughts on…
For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger…
ponsorship is the fastest growing form of marketing in the U.S., but it’s still very much in its infancy. This…
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
With a professional franchise in Las Vegas, the team has had a bit of a blank canvas when it comes to sponsorship activations. Perhaps a bit manufactured and a bit…Continue Reading →