Visa’s Kate Johnson talks digital disruption, influencer marketing and the evolution of sponsorship
Authored by Michael Long via SportsProMedia.com, Kate Johnson, Visa’s head of global sponsorship marketing, outlines the payment services company’s…
The Guide to Local Sponsorship Marketing – The 2019 Edition
Authored by Claudia Cruz via Moz.com, For most Moz readers, local marketing means content, reviews, AdWords, local listings, and…
Learn how sponsorship is a key to powerful marketing
Authored by Raef Lawson via AllPerfectStories.com, Sponsorship is the fastest growing form of marketing in the U.S., but it’s…
Why cryptocurrencies could be the sponsorship currency of choice in sport
Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…
‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas
With a professional franchise in Las Vegas, the team has had a bit of a blank canvas when it comes…
Sponsor's Studio Staff
0Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship
Authored by Bethonie Butler via WashingtonPost.com, On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch said – would…Continue Reading →
Spotify opens discover weekly playlist to brand sponsorship
Authored by Murray Stassen via MusicBusinessWorldwide.com, In August 2018 Spotify allowed free users in Australia to skip unlimited adverts as a…
NFL partners with Caesars Entertainment in first casino sponsorship
For the first time, the NFL is partnering with a casino at the league level. The NFL on Thursday announced…
Ford to end sponsorship of Lyft-owned bike share service
Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…
The South Australian government is to resume sponsorship of the G’Day USA tourism and trade event
The South Australian government is to revive its sponsorship of the G’Day USA tourism event to boost trade. Premier Steven…