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RECENT ARTICLES
Interview | January 10, 2019

Massage Envy’s SVP of marketing talks first sports sponsorship

Sponsor's Studio Staff
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Interview

Visa’s Kate Johnson talks digital disruption, influencer marketing and the evolution of sponsorship

  Authored by Michael Long via SportsProMedia.com, Kate Johnson, Visa’s head of global sponsorship marketing, outlines the payment services company’s…

Sponsor's Studio Staff 0January 10, 2019
Learn

The Guide to Local Sponsorship Marketing – The 2019 Edition

  Authored by Claudia Cruz via Moz.com, For most Moz readers, local marketing means content, reviews, AdWords, local listings, and…

Sponsor's Studio Staff 0January 10, 2019
Learn

Learn how sponsorship is a key to powerful marketing

  Authored by Raef Lawson via AllPerfectStories.com, Sponsorship is the fastest growing form of marketing in the U.S., but it’s…

Sponsor's Studio Staff 0January 10, 2019
Sports

Why cryptocurrencies could be the sponsorship currency of choice in sport

Cryptocurrencies are a digital tender, which have gained significant popularity over the past few years, as they have allowed people…

Sponsor's Studio Staff 0January 10, 2019
Activations

‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas

With a professional franchise in Las Vegas, the team has had a bit of a blank canvas when it comes…

Kwasi Frye 0January 10, 2019
Brands Sponsor's Studio StaffJanuary 10, 2019Sticky 0

Kendall Jenner’s ‘raw,’ personal story is a paid sponsorship

  Authored by Bethonie Butler via WashingtonPost.com, On Saturday, Kris Jenner teased a forthcoming announcement from her “brave and vulnerable” daughter Kendall, who – the Kardashian matriarch said – would…Continue Reading →

Activations

Spotify opens discover weekly playlist to brand sponsorship

  Authored by Murray Stassen via MusicBusinessWorldwide.com, In August 2018 Spotify allowed free users in Australia to skip unlimited adverts as a…

Sponsor's Studio Staff 0January 10, 2019Sticky
Sports

NFL partners with Caesars Entertainment in first casino sponsorship

For the first time, the NFL is partnering with a casino at the league level. The NFL on Thursday announced…

Kwasi Frye 0January 10, 2019
Brands

Ford to end sponsorship of Lyft-owned bike share service

Ford plans to “unwind” its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive…

Kwasi Frye 0January 10, 2019Sticky
Sports

The South Australian government is to resume sponsorship of the G’Day USA tourism and trade event

The South Australian government is to revive its sponsorship of the G’Day USA tourism event to boost trade. Premier Steven…

Sponsor's Studio Staff 0January 10, 2019Sticky

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